How to Use Clubhouse App: Use Cases for Business Owners and Marketers
While social media platforms come and go and there are celebrities and tech giants on other platforms, Clubhouse is showing all the signs of turning social media marketing as we know it on its head. Here are a few reasons why Clubhouse may be the next major social media platform:
- It offers the ability to connect and engage with professionals outside of your industry or niche.
- The typical social media algorithms that help people create echo chambers on other platforms are replaced with spontaneous rooms filled with real-time chats on a variety of topics.
- The focus is on high-value conversations rather than produced content.
- Clubhouse users are already fiercely loyal and protective, so much so that they’ve been very particular about who they invite to join the app with them.
Most of all, Clubhouse is finally bringing into social media the factor other platforms largely ignore: audio. While other platforms focus on visual and written media (such as captions, images, and videos), Clubhouse shifts the focus to an audio-only format.
Within minutes of joining the app and scrolling around, your mind will be brimming with options for how to use Clubhouse to network, grow your authority, or expand your knowledge.